Mamitha Baiju’s BKU Surpasses Yash’s Toxic in BookMyShow Hourly Sales
Mamitha Baiju’s BKU overtakes Yash’s Toxic in hourly BookMyShow sales, with both films crossing ₹100 crore. BKU’s momentum surprises the box office trade.
Dumtika Editorial
August 27, 2026 · 1 min read
(Image: Dumtika Editorial)
Key Highlights
- BKU records 28,000+ hourly ticket sales on BookMyShow, surpassing Toxic’s 22,000+.
- Both BKU and Toxic have crossed the ₹100 crore gross mark at the box office.
- Toxic stars Yash, Nayanthara, and Kiara Advani, and was highly anticipated pre-release.
- BKU’s strong momentum surprises trade, challenging expectations for a major new release.
Mamitha Baiju’s latest film, Bethlehem Kudumba Unit (BKU), has delivered a box office surprise by overtaking Yash’s Toxic in hourly ticket sales on BookMyShow. BKU, which stars Nivin Pauly alongside Mamitha Baiju, is currently registering over 28,000 hourly ticket sales on the platform, while Toxic, despite its larger scale and extensive pre-release buzz, is trailing at around 22,000 per hour.
Both films have already grossed over ₹100 crore, but the fact that BKU—a week-old Malayalam release—has surged ahead of the pan-Indian action drama Toxic is drawing attention across the industry. Toxic, starring Yash and previously reported to feature Nayanthara and Kiara Advani in prominent roles, was surrounded by immense anticipation before its release. Yet, BKU’s sustained momentum has caught many by surprise, especially given Toxic’s massive promotional campaign and wider reach.
Trade analysts note that while Toxic was expected to dominate the box office due to its scale and hype, BKU’s consistent hourly demand signals strong word-of-mouth and audience retention. The unexpected shift in ticketing trends on BookMyShow has become a talking point for both fans and industry observers.
The ongoing performance of BKU, especially in the face of a major new release like Toxic, highlights the unpredictable nature of box office dynamics. As both films continue their theatrical run, the industry will be closely watching how these trends evolve in the coming days.
