Nani’s The Paradise Nears ₹20 Cr Day 1 Bookings Without a Trailer

Natural Star Nani and director Srikanth Odela are taking an unconventional route with their upcoming Telugu action film, The Paradise. Instead of relying on a traditional theatrical trailer to build hype, the team has focused on the film’s music—and the strategy is paying off. As of a day before its release, worldwide advance bookings for day one are already approaching the ₹20 crore mark, a figure rarely seen without a trailer push.

Nani, who has consistently delivered strong performances in recent years, headlines The Paradise under Odela’s direction. The film’s soundtrack, composed by Anirudh Ravichander, has emerged as the driving force behind its pre-release buzz. The folk-inspired track “Yeshanagula,” penned by Kasarla Shyam and sung by Prabha Bangarigalla and Addula Jangireddy, became a festival anthem during Ganesh Chaturthi, especially after the cast’s on-stage performance of its signature dance steps at the pre-release event. Another single, “Aaya Sher,” featuring vocals from Jangireddy and Arjun Chandy, further heightened anticipation by showcasing Nani’s dynamic screen presence.

The Paradise is scheduled for a worldwide theatrical release on Thursday, September 24. Special premiere shows will begin on the night of September 23, with permissions already secured across Andhra Pradesh and Telangana. Ticket sales for these early screenings are set to open soon, and industry observers expect the advance collections to accelerate even further once they do.

Earlier this month, reports highlighted the growing excitement for The Paradise’s September 24 release. Now, with advance bookings nearing ₹20 crore, the film stands out for its music-driven promotional strategy and strong audience response ahead of its debut.