Yash's Toxic Set to Challenge Ravi Teja's Irumudi Box Office Domination

Ravi Teja's latest film Irumudi has been enjoying a stellar run at the box office, with Monday collections confirming its popularity across the Telugu states. After a weekend marked by impressive numbers, Irumudi's strong weekday performance signaled the potential for a lengthy and successful theatrical journey.

However, the arrival of Yash's new film Toxic is poised to shake up the current scenario. Scheduled for release tomorrow, Toxic is being launched on a record budget, and distributors have already sought a ticket price hike. This has led to a significant allocation of screens for Toxic across Andhra Pradesh and Telangana, particularly in Hyderabad, where most single screens currently showing Irumudi will switch to Toxic from Wednesday.

According to industry sources, prior agreements between distributors and theatre owners are driving this shift, with Irumudi set to lose a notable number of screens, especially in the Nizam region. While the impact in Andhra Pradesh's districts is expected to be less severe, the change in Hyderabad could affect Irumudi's ongoing momentum. The financial stakes for Toxic are high, prompting theatre owners to prioritize its release regardless of early word of mouth.

Irumudi's recent success is especially significant for Ravi Teja, who had experienced a series of unsuccessful projects before this film. Meanwhile, the anticipation for Toxic has been building, with Yash's collaboration with director Geetu Mohandas drawing attention in the days leading up to release. As Toxic prepares to hit theatres, the industry is closely watching to see whether it will disrupt Irumudi's impressive box office run.