Chiranjeevi Intervenes After Chuttamalle AI Morph Controversy Shakes Industry

Megastar Chiranjeevi has stepped into the spotlight following the uproar over an AI-morphed video of Janhvi Kapoor from the song 'Chuttamalle' in Jr NTR's film 'Devara.' The incident, which saw Janhvi Kapoor's likeness manipulated in a disrespectful manner, has drawn widespread condemnation across the Telugu film industry. Jr NTR, who headlines 'Devara,' was among the first to publicly denounce the act, stating his intent to pursue those responsible.

Chiranjeevi, known for his influential presence and recent contributions to Telugu cinema, expressed his deep concern on social media. He wrote, "I am deeply disturbed by the use of AI to create degrading and morphed videos of a woman. Such acts are cruel, shameful and completely unacceptable. I strongly condemn them." The Megastar emphasized that this issue extends beyond a single individual or film, highlighting the broader risks digital abuse poses to all in the industry.

To address the crisis, Chiranjeevi proposed forming a dedicated committee and support cell to assist victims of such digital attacks. He outlined plans for this committee to collaborate closely with Cyber Crime authorities and pursue legal action against perpetrators. Chiranjeevi also announced that he will soon discuss the matter with the Telugu Film Chamber, Producers’ Council, and other industry bodies, aiming for a long-term solution to protect artists from digital exploitation.

The controversy has triggered significant discussion online, with many calling for stronger safeguards for actresses and stricter action against those misusing AI technology.