Kriti Sanon’s Rakhi Ad Faces Backlash for Glamorous Portrayal

Kriti Sanon, known for her recent successes in Bollywood, is at the center of a social media storm after her latest advertisement for Raksha Bandhan. The ad, which features Kriti in a strikingly glamorous outfit while promoting a brand tied to the festival, has sparked sharp reactions across online platforms.

While Raksha Bandhan is traditionally celebrated with emotional and familial themes, some viewers felt the ad's styling did not align with the festival's sentiment. Social media users have voiced their displeasure, with several comments labeling the advertisement as vulgar and questioning why a glamour-centric approach was chosen for such a culturally significant occasion.

The debate around the ad has quickly escalated, dividing opinions among netizens. Some have criticized the creative direction, arguing that it undermines the emotional value of Rakhi, while others see it as a modern take on festival promotions. The brand behind the ad has not been named in the available reports, and details about the production house or creative team remain undisclosed.

Kriti Sanon has not yet responded to the criticism or addressed the controversy on her social media handles. As the conversation continues online, the ad remains a talking point for its bold presentation and the strong reactions it has generated during the festive season.