Mahesh Babu Lends His Voice to PMJ Jewels’ Akshaya Tritiya Campaign

Superstar Mahesh Babu shines once again, this time as the voice behind PMJ Jewels’ new Akshaya Tritiya television commercial, adding his signature charm to the brand’s festive campaign. Mahesh, who has been associated with multiple top-tier endorsements lately, brings renewed attention to PMJ Jewels as their brand ambassador.

The latest campaign, playfully titled “Rajeev’s IQ vs. Suma’s GB,” features the beloved celebrity couple Suma and Rajeev Kanakala. Directed by Shourya Paruvu, the ad cleverly pits Rajeev’s intelligence against Suma’s gold-buying acumen (GB), reflecting the wit and wisdom often found in Indian households during the gold-buying season. The narrative uses nostalgic flashbacks to drive home the message that steady gold investment secures a family’s prosperity regardless of market fluctuations.

In a statement, PMJ Jewels’ Chairman Kushal Kankaria and Managing Director Dinesh Kankaria highlighted that the campaign "celebrates the practical wisdom of Indian homemakers" and praised the authentic chemistry of Suma and Rajeev. Mahesh Babu’s warm voice-over underscores the enduring value of tradition, creating a strong festive appeal among viewers.

Currently airing across major regional and digital platforms, the commercial is garnering positive attention as Akshaya Tritiya approaches. Fans can look forward to more creative campaigns as PMJ Jewels continues its legacy, with Mahesh Babu at the forefront.