Celebrity

SRK, Ajay Devgn, Tiger Shroff Face Notices Over Vimal Gutka Ads

Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have received notices from Maharashtra FDA over their Vimal Elaichi ads, citing promotion of banned pan masala.

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Dumtika Editorial

August 17, 2026 · 1 min read

SRK, Ajay Devgn, Tiger Shroff Face Notices Over Vimal Gutka Ads

(Image: Dumtika Editorial)

Shah Rukh Khan, Ajay Devgn, and Tiger Shroff receive FDA notices for Vimal Elaichi ads

Authorities allege the ads promote banned pan masala in Maharashtra

Celebrities given 15 days to respond to the show-cause notices

Social media users question stars' responsibility in endorsing such products

Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have been served show-cause notices by the Maharashtra Food and Drug Administration regarding their appearance in advertisements for Vimal Elaichi. All three Bollywood actors, known for their recent high-profile projects and massive fan bases, are under scrutiny for allegedly promoting Vimal Pan Masala, a product banned in Maharashtra.

The FDA's action centers on the claim that the Vimal Elaichi commercial indirectly endorses pan masala, which is prohibited in the state due to health concerns. The authorities have directed the actors to respond within 15 days, seeking clarification on their involvement and the nature of their endorsement.

This development has quickly gained traction on social media, with many users expressing concern over celebrities endorsing products linked to serious health risks. The debate has intensified as fans and commentators question the responsibility of public figures in choosing their brand associations, especially when their influence extends to millions of followers across the country.

While the actors have not yet issued public statements regarding the notices, the controversy highlights ongoing tensions between celebrity endorsements and public health advocacy. As the deadline for their response approaches, the industry and the public alike are watching closely for the next move from these leading stars.