Vijay Deverakonda Launches UNHYPE Skincare Brand for Young Indians

Vijay Deverakonda has stepped into the skincare industry with his new brand, UNHYPE, marking another venture beyond his successful film career. The actor, known for connecting with younger audiences, announced the launch through his social media channels, highlighting the brand’s focus on straightforward skincare without the usual marketing noise.

UNHYPE is positioned as a brand tailored specifically for young Indian skin, with products addressing common concerns like acne and brightening. According to the official website, Vijay is not just the face of the brand but also its co-founder, having spent around nine months actively involved in developing and testing the formulations. The brand emphasizes simplicity and affordability, aiming to cater to both students and working professionals.

Unlike many celebrity-led beauty brands that rely heavily on star power, UNHYPE is taking a different route by focusing on practical solutions and accessible pricing. This approach reflects Vijay’s broader business philosophy, seen earlier in his fashion label Rowdy Wear and other entrepreneurial efforts. His direct engagement in the product creation process is a key talking point, with the brand stating he was deeply involved at every stage.

On the professional front, Vijay Deverakonda remains busy with his upcoming film 'Ranabaali,' which is scheduled for theatrical release on October 16, 2026. His ability to balance film commitments with business ventures continues to draw interest from fans and industry watchers alike.