Annapurnamma and Amani Lead 'Happy Journey' Early Premieres on Sep 15

Annapurnamma and Amani headline the upcoming Telugu film 'Happy Journey', which is set to offer audiences a unique female-centric travel drama. The film, directed by debutant Abhiramm Naidu, is scheduled for a grand theatrical release on September 18. Producers Balaji Gutta and Koushik Reddy have brought together a strong ensemble cast, including Payal Radhakrishna and Anchor Jhansi, with the story revolving around seven women embarking on a transformative journey.

In a confident move, the makers have announced special premiere shows three days before the official release. These early screenings will take place on September 15 at AMB Cinemas in Hyderabad and AAA Cinemas in Vizag, with additional locations reportedly being considered to widen the film’s reach. According to reports, this strategy is designed to generate positive word-of-mouth, as the team places significant trust in the film's content rather than relying solely on conventional promotions.

The promotional campaign has already gained traction, with the theatrical trailer receiving a warm response and sparking interest among moviegoers. The trailer showcases the film’s travel-oriented narrative and highlights its fresh premise, which has resonated with audiences online.

Earlier this year, coverage noted that 'Happy Journey' follows a group of women on a trip to Paris, guided by Vamsi and Ravi Shiva Teja. The film’s official release date was confirmed in early September, building anticipation for its arrival in theatres.

With early premieres set for September 15, the production team is hoping to build strong organic buzz ahead of the film’s wider release.