Movies

Jr NTR’s Blockbuster Devara Telugu Satellite Rights Sold at Shockingly Low Price

Jr NTR’s Devara Telugu satellite rights have reportedly been sold to ETV for under ₹10 crores, a surprisingly low price for such a big film. Official telecast date expected soon.

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Dumtika Editorial

May 27, 2026 · 1 min read

Jr NTR’s Blockbuster Devara Telugu Satellite Rights Sold at Shockingly Low Price

(Image: Dumtika Editorial)

Jr NTR’s Devara Telugu Satellite Rights Sold at Unusually Low Price

Jr NTR’s action epic Devara is back in the headlines as its much-awaited Telugu satellite premiere inches closer. In a development that’s surprising industry watchers, insider sources reveal the satellite rights have been picked up by ETV for a price reportedly under ₹10 crores a figure considered unexpectedly low for a star-driven blockbuster film of this scale.

The film, directed by Koratala Siva and produced by Yuvasudha Arts, made waves at the box office upon release. Still, fans have been left waiting over a year and a half for the Telugu TV debut, even as the Hindi version aired much earlier. ETV’s move to secure these rights at such a price has sparked conversations among trade circles and fans alike. Social media is abuzz with reactions, with many expressing surprise over the modest valuation for a Jr NTR starrer, while others are simply relieved that the long wait for a television premiere is finally ending.

An official telecast date is yet to be announced, but network sources indicate the formal confirmation will arrive soon. Meanwhile, Jr NTR is busy with shooting for his next ambitious project, Dragon, directed by Prashanth Neel. With Devara 2 also in early development, fans can expect more updates from this blockbuster franchise in the coming months.