Mahesh Babu and Rajamouli Plan Unconventional Promotions for Varanasi

Mahesh Babu's upcoming film 'Varanasi', directed by SS Rajamouli, is set to break away from the usual promotional playbook seen in Rajamouli's previous projects. Known for his grand marketing strategies, Rajamouli is reportedly considering a different approach this time, aiming to maintain an air of mystery around the film.

Industry sources indicate that the team is exploring the idea of releasing 'Varanasi' without a full-fledged trailer, a move rarely seen in big-budget Telugu cinema. The director is also said to be keen on keeping Mahesh Babu’s Lord Ram-inspired look a secret until the film hits theatres, hoping to maximize audience curiosity and surprise.

Adding to the intrigue, the makers are reportedly planning to avoid regular media interactions, press meets, and promotional interviews. Instead, discussions are underway to hold just one major pre-release event, designed especially for fans. This marks a significant departure from the elaborate multi-city tours and extensive media campaigns that have accompanied Rajamouli’s earlier blockbusters.

Earlier this year, a teaser featuring Mahesh Babu in a Ramayana-inspired sequence generated considerable excitement, and the film’s casting of Priyanka Chopra alongside Mahesh Babu has further heightened anticipation. 'Varanasi' is produced under Rajamouli’s direction, with the production house details yet to be officially confirmed.

While these promotional plans are still being finalized and could change as the release approaches, the current strategy is already drawing attention within the industry for its boldness and secrecy.