MS Raju Insists on 60-Day Theatrical Window for Agadha, Delays OTT Deal

MS Raju, known for his earlier successes in Telugu cinema, has taken a firm stand with his latest horror film Agadha. Released over the Independence Day weekend, Agadha features Kamakshi Bhaskarla, Ulka Gupta, and Shravan in lead roles. The film arrives at a time when Telugu audiences have shown strong support for horror titles, as seen with recent hits like Masooda and Virupaksha.

Unlike the current trend where Telugu films often appear on OTT platforms within four weeks of their theatrical debut, MS Raju is determined to keep Agadha exclusive to cinemas for at least 60 days. This decision is notable, especially as the industry continues to debate the impact of shorter theatrical windows on box office performance. According to the director, the OTT deal for Agadha remains on hold, with Raju reportedly seeking a longer window before making the film available for streaming.

This move is intended to encourage audiences to experience Agadha on the big screen and to maximize its theatrical potential. The approach stands out in the current landscape, where digital releases have become increasingly common soon after a film's initial run. As of now, there is no confirmed timeline for Agadha's OTT release, with the producer's insistence on a 60-day window shaping the film's post-theatrical journey.