Naga Chaitanya’s Vrushakarma Seals ₹50 Cr Non-Theatrical Deal with Zee5

Naga Chaitanya’s upcoming film Vrushakarma has set the trade circles abuzz, clinching a massive non-theatrical rights deal worth nearly ₹50 crore with Zee5. This high-value agreement, covering both OTT and satellite rights, marks one of the most significant pre-release business moves in recent Telugu cinema.

The film, a mythical thriller directed by Karthik Varma Dandu, rides on Naga Chaitanya’s recent box-office momentum after the success of Thandel and the director’s acclaim from Virupaksha. With Meenakshi Chaudhary joining as the female lead, expectations have soared further. The buzz was amplified after the initial glimpse received widespread appreciation, reflecting strong audience interest and social media chatter.

Industry insiders attribute the premium deal to the exciting combination of Chaitanya’s evolving star power and Dandu’s credible storytelling. The project is being produced on a grand scale, with significant investment in visuals and production design to create a mythical world. As the makers have reportedly recovered most of their investment even before release, this strategic move has effectively secured the film’s financial footing.

With production in full swing and a release slated for later this year, all eyes are now on how Vrushakarma will perform at the box office and whether it will live up to the monumental pre-release expectations.