Ravi Teja's Irumudi Box Office Success Spurs OTT Negotiation with Netflix

Ravi Teja's latest film, Irumudi, continues its impressive box office run, prompting the makers to reconsider its digital streaming timeline. The film, directed by Shiva Nirvana and produced by Mythri Movie Makers, has struck a chord with audiences, blending devotional themes and emotional drama. Priya Bhavani Shankar stars alongside Ravi Teja, with music composed by GV Prakash Kumar.

Following a strong theatrical performance since its August release, the Irumudi team has entered discussions with Netflix, which had previously secured the film's digital rights. Traditionally, Telugu films arrive on OTT platforms within four to six weeks of their theatrical debut. However, with Irumudi's sustained popularity in cinemas, the producers are requesting Netflix to postpone the streaming date by an additional three to four weeks. This move is intended to maximize the film's box office potential before making it available online.

Mythri Movie Makers, known for backing several major projects, reportedly maintains a positive relationship with Netflix, increasing the likelihood that the streaming giant will accommodate the request. The devotional and emotional elements of Irumudi have been widely embraced by audiences, contributing to its ongoing theatrical momentum.

Earlier reports highlighted Irumudi's strong opening and continued weekday performance at the box office, reinforcing the producers' confidence in extending its exclusive run in theatres. With negotiations ongoing, fans and industry watchers are keen to see how the revised OTT window could set a precedent for future Telugu releases.