Sai Dharam Tej’s Sambarala Yeti Gattu, Varun Tej’s Bhari to Clash This Sankranthi
Sai Dharam Tej’s 'Sambarala Yeti Gattu' and Varun Tej’s 'Bhari' will both release on January 12, 2027, setting up a rare Mega family box office clash for Sankranthi.
Dumtika Editorial
August 12, 2026 · 2 min read
(Image: Dumtika Editorial)
Sai Dharam Tej’s Sambarala Yeti Gattu and Varun Tej’s Bhari both release Sankranthi 2027
Both films target January 12, a date linked to previous Mega family box office success
Recent Mega family hits include Peddi, OG, and Mana Shankara Vara Prasad Garu
Festival release clashes in Telugu cinema often split collections and audience attention
Sai Dharam Tej’s upcoming period action drama 'Sambarala Yeti Gattu' and Varun Tej’s 'Bhari' are both set to release on January 12, 2027, setting the stage for a rare intra-family box office clash during Sankranthi. This marks a significant moment for the Mega family, which has seen a string of recent hits but seldom faces direct competition within its own ranks during major festival windows.
'Sambarala Yeti Gattu', directed by Rohith KP and produced by K Niranjan Reddy, features a cast including Aishwarya Lekshmi and Jagapathi Babu. The film is being made on a budget exceeding ₹120 crores and is planned as a pan-Indian release across multiple languages. The choice of January 12 is notable, as producer Niranjan Reddy previously tasted success with 'HanuMan' on the same date in 2023.
Varun Tej, who recently bounced back with 'Korean Kanakaraju', brings 'Bhari' into the Sankranthi race, continuing his momentum after a challenging period. The Mega family’s box office form has been impressive: Ram Charan’s 'Peddi' and Pawan Kalyan’s 'OG' have both delivered career-best collections, while Chiranjeevi’s 'Mana Shankara Vara Prasad Garu' stands among his biggest hits. Despite these successes, Sai Dharam Tej is yet to join the current winning streak, making the stakes for 'Sambarala Yeti Gattu' even higher.
Historically, festival windows like Sankranthi have proven both lucrative and risky for Telugu cinema. Industry observers point to recent box office clashes—such as Suriya’s 'Vishwanath & Sons' versus 'Agadha', and the upcoming Allu Arjun–Mahesh Babu face-off in 2027—as examples where crowded release calendars can dilute collections. Trade analysts have noted that solo releases, like Vijay’s 'Jana Nayagan', often outperform films that open alongside direct competition.
For Mega fans, the 2027 Sankranthi promises back-to-back celebrations, but the simultaneous release of two major family-backed films could split audience attention. The outcome will depend on each film’s ability to sustain interest beyond the initial fan rush and stand out in a competitive marketplace. As anticipation builds, the Telugu industry is closely watching how this rare Mega family clash will shape the festival box office.
