Movies

Sumanth’s Mahendragiri Varahi Launches Unique Theatre Idol Installations

Sumanth’s Mahendragiri Varahi rolls out an immersive campaign by installing Varahi Devi idols in Telugu theatres, deepening the film’s devotional atmosphere.

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Dumtika Editorial

July 17, 2026 · 1 min read

Sumanth’s Mahendragiri Varahi Launches Unique Theatre Idol Installations

(Image: Dumtika Editorial)

Sumanth’s upcoming spiritual mystery thriller Mahendragiri Varahi is making waves with an innovative promotional campaign. The film, directed by Santhossh Jagarlapudi, draws deeply on the mystical allure of Mahendragiri and centers around the divine presence of Goddess Varahi, promising an experience both spiritual and cinematic for audiences.

After his recent ventures, Sumanth is now teaming up with Aishwarya Rajesh, Minakshi Goswami, and Malvika Nair, while the presence of Brahmanandam, Vennela Kishore, Rajeev Kanakala, and Ali adds further star power. The film is bankrolled by Kalipu Madhu and Laxman under Rajashyamala Entertainments and Bridge Films, ensuring a strong production backing.

In a memorable move, the Mahendragiri Varahi team will be installing idols of Varahi Devi in theatres across the Telugu states, starting at Sree Ramulu Theatre in Moosapet, Hyderabad. This initiative, according to the makers, is designed to offer "a spiritual experience from the moment they enter the cinema premises," and aims to bring the film's devotional essence closer to the audience.

With this culturally resonant campaign grabbing attention, anticipation is building for the film’s release date, which will be announced soon. Fans eager for a unique cinematic and spiritual journey should keep an eye out for further updates from the team.