Vijay Deverakonda Pledges No Ticket Rate Hikes for Future Films

Vijay Deverakonda, currently promoting his period action drama Ranabaali, has made a significant announcement regarding ticket pricing for his films. The actor, who has been seeking to reconnect with audiences after a string of underperforming releases since 2018, stated that he will not allow ticket rate hikes for his movies going forward, as long as he has a say in the matter.

Deverakonda clarified that the only scenario where this policy might change is if he collaborates with acclaimed director SS Rajamouli. He explained that rising ticket prices have contributed to a decline in theatre attendance, and he wants to ensure his films remain accessible to a wider audience. This move has been welcomed by many, especially as ticket pricing has become a contentious issue in Telugu cinema in recent years.

Ranabaali, which marks Deverakonda’s second collaboration with director Rahul Sankrityan after their earlier project Taxiwaala, features Rashmika Mandanna as the female lead. The film is produced by Mythri Movie Makers, a banner known for backing several high-profile Telugu projects. Social media discussions have reflected appreciation for Deverakonda’s stance, with many fans expressing support for his decision to prioritize affordability.

Ranabaali was scheduled for release on October 16, joining a competitive slate of major Telugu films this season. Deverakonda’s commitment to stable ticket prices signals a shift in how stars can influence industry practices, aiming to bring audiences back to theatres without burdening them with higher costs.