Vrushakarma Sells Non-Theatrical Rights for Massive ₹50 Crore Pre-Release Deal

Naga Chaitanya’s much-anticipated film Vrushakarma has set the industry abuzz by securing a record-breaking ₹50 crore for its non-theatrical rights even before hitting the screens. This impressive figure, reportedly paid by Zee5, covers both satellite and OTT streaming, making it one of the most lucrative pre-release deals in recent Telugu cinema.

Directed by Karthik Varma, who has been gaining attention for his ambitious storytelling, the film stars Meenakshi Chaudhary opposite Naga Chaitanya. The production has been mounted on a grand scale, and this early windfall means the makers have already recouped a significant portion of their investment. Industry sources say such a strong deal reflects immense confidence from digital platforms in both the project and Chaitanya’s box office pull.

The news has sparked wide excitement on social media, with fans eagerly discussing the film’s prospects and the hefty sum involved. Insider reports note that "the makers have won half the battle as the film has been made on a very high budget and most of it has now been recovered."

With anticipation only growing, all eyes are now on the theatrical release, as audiences wait to see if Vrushakarma lives up to the resounding pre-release hype.