Boyapati Srinu Backs Gurthukosthunnayi, Hails Small Films as Industry’s Lifeline

Boyapati Srinu Backs Gurthukosthunnayi, Hails Small Films as Industry’s Lifeline

Boyapati Srinu lent his support to the upcoming ETV Win series Gurthukosthunnayi, starring Viraj Ashwin of 'Baby' fame, by attending its trailer launch event in Hyderabad as the chief guest. The celebrated director, known for his mass entertainers, used the occasion to highlight the shifting tides within Telugu entertainment, especially regarding the value of smaller projects.

Speaking to the gathering, Boyapati Srinu remarked that distinctions between small and big films are fading, and that today’s audiences are driven entirely by strong storytelling. “Today there’s no such thing as small or big films. Be it a series or a movie, content is king. If the content is good, audiences will encourage it irrespective of the language or region. Only what is being told is important,” Boyapati Srinu said, underlining the broadening horizons of viewers. He further noted that films and series like 'Sing Geetham', 'Blast', and 'Maa Inti Bangaaram' have thrived on merit, and called such projects the “oxygen of the industry.”

The show, which streams from July 3 on ETV Win, is already drawing curiosity thanks to its relatable premise and the buzz created by the presence of emerging talent. Boyapati’s words have resonated with fans online, with many expressing anticipation for the series and appreciation for his encouragement of new-age content.

With Gurthukosthunnayi set to premiere soon, all eyes are on how audiences will receive this latest addition to ETV Win’s lineup. Telugu viewers can look forward to more fresh stories, as the industry continues to champion quality content over scale.