Dhee Double Impact Sets Streaming Record: 6.1M Views, 44M+ Minutes on ETV Win
Dhee Double Impact's OTT debut on ETV Win and Netflix saw over 6.1 million views and 44.8 million streaming minutes in its opening week.
Dumtika Editorial
October 9, 2026 · 1 min read
(Image: Dumtika Editorial)
Key Highlights
- Dhee Double Impact premiered digitally on ETV Win and Netflix on September 19, 2026.
- The first two episodes recorded over 6.1 million views and 44.8 million streaming minutes.
- Pradeep Machiraju hosts, with Anupama Parameswaran and Jani Master as judges.
- Industry observers highlight this as a record OTT opening for a Telugu reality show.
Pradeep Machiraju returned as host for the landmark 21st season of Dhee, now titled Dhee Double Impact, which made its digital debut on ETV Win and Netflix on September 19, 2026. The long-running Telugu dance reality show, a staple for 17 years, took a bold step by launching simultaneously across multiple languages and platforms this season.
Within its first week on ETV Win, Dhee Double Impact delivered remarkable numbers. The initial two episodes alone drew 6,125,468 views, with viewers averaging 7.3 minutes per session. This translated to a staggering 44.8 million streaming minutes in just a few days, signaling a strong appetite for the show's new digital format.
The judging panel features Anupama Parameswaran and Jani Master, both familiar faces to Telugu audiences, while Tejaswi Madivada and Nikhil Vijayendra Simha mentor the competing teams. This fresh mix of talent has contributed to the show's energetic new phase. The choice to stream on both ETV Win and Netflix has expanded its reach, bringing Dhee to a broader audience beyond traditional TV viewers.
Industry observers have noted that these figures are among the highest for a Telugu reality show on OTT in recent times. With the competition intensifying in upcoming episodes, expectations are high for continued growth in viewership and engagement.
