Yash's Toxic Faces OTT Setback as Streaming Deal Plummets

Streaming on: Zee Studios

Yash, who gained national fame with the KGF franchise, finds his latest film Toxic in the spotlight for unexpected reasons. Despite early buzz and high expectations, the film's digital future has taken a dramatic turn following its theatrical release. Toxic, directed by Geethu Mohandas and produced by KVN Productions, was initially the subject of intense OTT bidding. Two major platforms reportedly offered ₹150 crores for streaming rights before the film hit theatres, but the makers, including Yash as a profit-sharing partner, held out for ₹200 crores.

The situation changed drastically after Toxic failed to meet box office expectations. According to industry sources, the film's performance led OTT players to withdraw their aggressive offers. Now, Zee Studios has stepped in with a much lower bid of ₹30 crores for the digital rights, leaving the production team in a difficult position. With no other platforms showing interest, the makers are reportedly left with little choice but to accept Zee's offer, a significant drop from their initial hopes given the film's large budget.

Earlier this year, reports highlighted delays in Toxic's release due to stalled OTT negotiations, which now appear to have contributed to the project's financial woes. The film's box office journey began with promise but saw a sharp decline in collections from the second day, compounding the challenges for the team. Yash, who opted for a profit-sharing arrangement after taking a modest fee, now faces a situation where both theatrical and digital returns fall short of expectations.