Ram Charan’s Peddi Sparks Fresh Debate on Percentage Model in Telangana

Ram Charan’s much-awaited film Peddi has once again cast the spotlight on the ongoing debate over the percentage revenue-sharing model in Telangana’s cinema industry. With Ram Charan’s recent projects drawing significant attention, the renewed discussion is shaping the landscape for upcoming theatrical releases in the region.

For years, single-screen theatres in Telangana have operated on a fixed-rent model, but mounting maintenance costs and shifting audience preferences have exhibitors pushing for a transition to a percentage-based revenue split. Theatre owners believe that sharing box office collections would ease their financial risk, especially when films underperform. However, producers and distributors, represented by the Producers Guild and Active Producers, have raised concerns about implementing such changes without thorough dialogue. They argue that any new model must be a result of collective decisions from all parties involved in film production and distribution.

The controversy intensified ahead of major releases, including Peddi, leading to uncertainty and heated discussions among stakeholders. Efforts to resolve these differences saw the formation of committees aimed at finding a mutually agreeable solution. As per reports, meetings among Telangana exhibitors have continued past the June deadline, signaling the industry’s urgency to address the survival of single-screen theatres amid evolving business realities.

All eyes are now on the outcome of these talks, with the future of revenue-sharing in Telangana’s cinema sector set to impact not only Peddi but also the broader Telugu film industry.