Chiranjeevi, Balakrishna, Prabhas, Mahesh Babu Films Quiet During Dussehra

Chiranjeevi’s 'Kaaka', Balakrishna’s 'Dada', Prabhas’s 'Spirit', and Mahesh Babu’s 'Varanasi' were all expected to make a splash this Dussehra, but none of these high-profile Tollywood films released new promotional material or even basic festival greetings. This quiet approach from some of the industry’s biggest stars comes after a similar lull during Vinayaka Chavithi, raising questions about the current state of film promotions in Telugu cinema.

Each of these films carries significant anticipation, with Chiranjeevi, Balakrishna, Prabhas, and Mahesh Babu consistently delivering box office hits in recent years. However, the absence of festival-time updates has not gone unnoticed. According to industry observers, even a simple poster or greeting can keep a film in the public eye and maintain buzz among fans. "These may look like small things, but they help keep a movie in the news," one source noted.

The trend of missed promotional opportunities has become more pronounced, with delays and last-minute changes now common for big-ticket projects. Some films, despite being only two months away from their scheduled release, have barely initiated their marketing campaigns. This lack of early engagement could make it harder to build momentum closer to release, as per reports.

With the festive season typically seen as a prime window for film promotions, Tollywood’s current strategy—or lack thereof—has left fans and industry watchers alike wondering when the industry will return to more proactive marketing efforts.