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Movies

Ramayana OTT Deal Buzz: Rs 700 Crore Offer or Clever PR?

Producer Namit Malhotra’s rejection of a massive OTT deal for Ramayana stirs debate—Is the ₹700 crore offer real or just a smart PR move?

DE

Dumtika Editorial

April 4, 2026 · 1 min read

Ramayana OTT Deal Buzz: Rs 700 Crore Offer or Clever PR?

(Image: Dumtika Editorial)

The much-anticipated epic Ramayana, directed by Nitesh Tiwari and starring Ranbir Kapoor, Sai Pallavi, Sunny Deol, and Yash, is gearing up for its Diwali release this year. As the costliest film ever made in Indian cinema, it naturally attracts industry-wide attention. Recently, the buzz has centered on a purported OTT rights deal rumored to be worth a staggering ₹700 crore for both parts of the film.

However, sources reveal that producer Namit Malhotra has reportedly turned down even higher offers, allegedly pushing for as much as ₹1000 crore. This bold stance is said to stem from Malhotra’s confidence in the film’s long-term global franchise potential rather than quick monetary gains. Trade insiders are intrigued by this move, which underscores faith in Ramayana’s cinematic stature.

Yet, skepticism lingers. The timing of the OTT deal news surfacing almost immediately after the teaser’s release, which received mixed reactions has led many to speculate that the ₹700 crore figure might be a strategic PR tactic to overshadow less enthusiastic audience feedback. Industry watchers note that current OTT market trends rarely support such astronomical deals, making the claim appear ambitious, if not dubious.

While the makers remain tight-lipped, the ongoing chatter keeps Ramayana firmly in the spotlight. With expectations soaring, the film’s digital rights saga will be one to watch as the release date nears.

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