Netflix Races Ahead of Prime Video in India with Record User Base

Netflix overtakes Prime Video in India user base

Netflix has surged ahead in the Indian OTT landscape, recently outpacing Prime Video with a resounding lead in monthly user numbers. The latest figures reveal that Netflix now attracts 92 million monthly users in India, a significant jump over Prime Video's 67 million. This marks a remarkable turnaround from earlier years when Prime Video dominated the market with its wide-ranging catalogue and broader appeal.

This dramatic shift is attributed to Netflix’s renewed focus on Indian originals, crafting stories that resonate deeply with local viewers. The platform has also made strategic moves by trimming subscription prices, enabling more users to access its expanding library of high-quality content. As a result, Netflix has become a preferred choice for filmmakers aiming for global visibility and for audiences seeking authentic Indian narratives.

Conversely, Prime Video’s recent introduction of ads and increased subscription costs have not sat well with Indian audiences, leading to a noticeable decline in its user base. Industry experts note that content quality is now a bigger draw than pricing alone, with viewers gravitating toward platforms that deliver compelling storytelling.

As competition intensifies, all eyes are on Netflix’s upcoming slate of Indian originals and its next steps to maintain this lead in the ever-evolving OTT space.